What Makes it Different: Whether a tech savvyist's office is in a building or on the road (or both), this adapter does double duty by offering power via AC (wall) or DC (car) to keep all electronic devices juiced up.
How to Sell it: This product is all about the versatility, so look for professionals on the go. Target the travel industry. Car rental agencies would be an ideal match.
MicroBuff TAB Screen Cleaner from HandStands
Why We Love it: Smudges all across our iPads make us crazy, and this little jewel will have your client's brand at their customers' fingertips.
What Makes it Different: Sized 3.4375x2.5", this cleaning cloth is decorated with four-color-process PermaBrite sublimation to make a big impact in a small space. The Repositionable Sticky Pad Technology allows it to grip tightly to the back of a tablet or inside of a laptop.
How to Sell it: The MicroBuff TAB is thin and lightweight, so it's perfectly suited for direct-mail campaigns and trade show giveaways. Remember, you can target more than just tech companies with this item. "Since all types of industries have a client base using a wide variety of consumer electronics, the field is wide open to all markets—not just for technology companies," Conie Mangum, vice president of promotional sales for Handstands said. "Anytime you can provide a product that is useful to end-users, the cost per impression becomes small because it is used so often."
When Robert Propst released his cubicle design for Herman Miller in 1967, the intention was to offer employees a greater degree of privacy and personalization than the row after row of desks in an open room. But the uniformity and blandness resulted in Dilbert (and many other cubicle dwellers) to call these spaces "sensory deprivation chambers."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.