How to Sell it: After the treats are enjoyed, the jars can be used for office supplies, such as paperclips or tacks. Another alternative is suggesting that your client create an ongoing program where they regularly visit clients to bring candy refills.
Lisa Horn, CAS, a 19-year industry veteran, is a regular contributor to industry publications and is a founding chef of PromoKitchen. Also known as @ThePublicityGal, she works with suppliers, distributors and industry service providers on their publicity, content marketing, blogging, catalog, social media and strategic communication efforts. Connect with her on LinkedIn and Facebook, or visit The Publicity Gal.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.