University of Arkansas Licenses Its Logo for Hog-Shaped Tortilla Chips
What’s even the point of a gameday party or tailgate if you don’t have chips and dip? If you’re a fan of the Razorbacks, prepare to take your snacking level to new heights, because the University of Arkansas just licensed its logo for hog-shaped tortilla chips.
In Arkansas, the power of the Razorback logo makes everything better. Newest example: officially licensed tortilla chips in the shape of a 🐗 - now at restaurants across Arkansas. [Made locally by Abuelita Maria] pic.twitter.com/Mbf2wJhRmD
— Will Roth (@willjroth) April 26, 2021
Since the chips will be available in restaurants across Arkansas, it also presents an opportunity for places that show the games on TV. They can add to the Razorbacks theme with branded napkins, barware and signage in the restaurant, promoting themselves as not only the place to watch the game in town, but the place to watch the game in town with hog-shaped tortilla chips.
Maybe some restaurants in Oregon can just lie and say that regular round tortilla chips are the Oregon “O,” or that the triangular chip is the Arizona “A.”
We're joking about that last part. That’s a good way to end up with a lawsuit. But Arkansas gets points for originality here. Delicious originality.