UPP Entertainment Marketing Welcomes Carhartt to Its Client Roster
Burbank, California-based UPP Entertainment Marketing, a full-service entertainment marketing solutions company, announced Carhartt, Dearborn, Mich. as their newest client partner. Through this partnership, UPP Entertainment Marketing will begin brand activations for the global rugged apparel company.
UPP Entertainment Marketing is a full-service entertainment marketing agency specializing in building brands on screen and off. UPP Entertainment Marketing's success is due to its dedication to clients, expertise and innovative strategies that dynamically tap into all aspects of the entertainment industry, including film, television, fashion and music.
"We are very excited for the opportunity to work with such an iconic brand. UPP will work with the team at Carhartt to help build additional buzz for their line of premium work and casual apparel in and around Hollywood," said Gary Mezzatesta, president and CEO, UPP Entertainment Marketing.
"We're more than just a rugged workwear brand," said Randy Meza, director of marketing for Carhartt. "Carhartt offers a wide selection of men's and women's rugged apparel that can take our consumers from work to the weekend, and UPP is the opportunity to help spread the word."
Carhartt offers a complete men's and women's product line for warm and cold weather alike.
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,500 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt.
For more information on Carhartt, visit www.carhartt.com.