When Street Meets Smart Dressing
Urban apparel makes heavy in-roads in a largely conservative industry
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How does this translate to promotional products? According to Chloe Yoon, CEO of Paramount, California-based Unplugged Label, it translates well. “Urban wear [offers a] mostly comfortable and very relaxed fit, so anyone can wear it,” she said. “It fits the promotional industry because promotional clothing will be distributed to many different types of people.”
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- Companies:
- Bright of America
- Unplugged Label
- People:
- Chloe Yoon
- Lynn Lambert
Cynthia T. Graham
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