When Street Meets Smart Dressing
THE MOVE UPTOWN
Although the promotional products industry is largely conservative, comprised of apparel that trails current fashion trends by several years, Lambert and Yoon said the industry has made room for their products and others like them. “We find that when companies really think about who they are targeting and what those folks might actually want, [they] choose our products [and often] get a tremendous response,” explained Lambert.
Yoon agreed. “The way promotions work is changing,” she said. “Promotions now need newer, fresher and different styles and ideas. Urban wear can be one way to approach new ways of promot[ing].”
And isn’t that what clients want: their products to stand out from the competition? “So many promotional products are perceived as either cheap or dull, and are quickly discarded, sometimes never making it out of the hotel and into the customer’s life,” said Lambert. “More fashion-forward urban products are items that a large number of people, especially 20- and 30-somethings actually want.”
To that end, clients hosting meetings in or around New York City have a treat waiting for them. “For the right size order, we can custom make tees or hats using the subway stop signs near the venue or the customer’s location,” explained Lambert. Others of the company’s popular non-apparel products include all-over print transit map messenger bags and wallets.
Distributors whose clients are ready to try a more citified approach to meeting their apparel needs should consider Unplugged Label’s inside-out T-shirt, its raw-edged tee or its heather thermal long sleeve T-shirt—one of the company’s best sellers. Yoon said the game and animation industry is one of the markets most interested in these kinds of garments. Furthermore, she said food and drink companies catering to young children are also prime clients for urban wear.
Proof that urban fashions transcend people and businesses of every kind, NYC Subway Line has supplied products for doctor and lawyer conventions, for various New York benefits and corporate meetings, as well as for the “elite runners who come in for the NYC Marathon,” noted Lambert.