When Street Meets Smart Dressing
Two of the biggest trends found in embellishment of urban wear have to do with color and print. “Very colorful print in overall repeat patters, rhinestone ‘bling’ and metallics are very in these days,” added Lambert.
As far as fabrication goes, Yoon said those such as burn-out fabrics, Slub fabrics, heather-colored fabrics and organic materials are hot in urban fashion. She even pointed out that combining various embellishment techniques on one garment is all the rage. “Urban wear can be decorated with combinations of discharge print, screen print and foil print all on one piece,” she said. “Designs can also be made with patches, crystal and metal beads all at the same time.”
Even with the success NYC Subway Line has experienced since its inception in 1995, Lambert said there are challenges the company faces. “We are a small company that is experiencing tremendous growth,” she said. “For the products that are made off-shore, it’s frustrating to have a long lead time when we sell out.”
For skeptical distributors still unsure of how to sell urban apparel, Lambert offered this advice: “Perhaps, just get the customers to think about it, be willing to break out of the mold,” she said. “I believe that while the industry is very creative, it tends to concentrate that creativity on throw-away items, or embellish products in a way the recipients don’t want to wear or use. I think that’s just a waste of marketing money.”
Both suppliers said combining street wear with the promotional products industry is a smart thing to do. “I’d say that anyone smart enough to do this right now is going to break through the clutter that’s out there and make themselves and their company look good. Unless, of course, you want to give someone another boring black date book,” concluded Lambert.