When Street Meets Smart Dressing
Urban apparel makes heavy in-roads in a largely conservative industry
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Who better to discuss urban apparel’s sweep of the promotional products industry than someone who makes a living promoting the Big Apple’s transit system? Lynn Lambert, president and owner of NYC Subway Line, Chappaqua, N.Y., creates must-have designs of New York City’s Metropolitan Transit Authority’s Subway Line on T-shirts, hoodies, baseball jerseys and hats. “So-called ‘urban fashion’ has become very mainstream with people from kids to teens to adults and even middle-agers wearing or using the items,” she said. “Plus, they’re hip.”
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- Companies:
- Bright of America
- Unplugged Label
- People:
- Chloe Yoon
- Lynn Lambert
Cynthia T. Graham
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