U.S. Branding Group Launches Illuminated Apparel
Palm Beach, Florida-based U.S. Branding Group LLC announced the company's receipt of Authorized Collegiate Licensing, from the Licensing Resource Group (LRG), for the company's innovative ThreadLites and TechnoThreadZ illuminated branded apparel lines.
U.S. Branding Group president Rich Butler, a 25-year veteran in the promotional and retail markets can hardly contain his excitement and enthusiasm. “We expect this to be the hottest product launch in years,” said Butler. “Now students, alumni and fans can show their school spirit in a whole new light with our innovative illuminated branded tee-shirts. We are excited to be partnered with the LRG and equally excited to be bringing our innovative electroluminescent (EL) technology to the collegiate consumer retail market”.
Unlike fiber optics and LED’s or previous “light up” products, Butler explained, ThreadLites utilizes a safe, organic phosphor powder that is sandwiched between thin PVC panels. The panels are printed in full digital color and neatly sewn to a garment. Then, when a safe, low-voltage electrical current is introduced from a hidden lightweight AAA battery pack, the phosphor emits light energy rather than heat, creating a bright illuminating effect.
TechnoThreadZ T-shirts add a miniature microphone that is embedded inside the battery pack. The introduction of sound, music, even applause from a crowd, causes the printed panel to flash brightly, like a graphic equalizer effect. Said Butler, “Anyone who wears a ThreadLites or TechnoThreadZ at night,” said Butler, “better be prepared to be the center of [attention] wherever they go. The wow factor is just that powerful.”
U.S. Branding Group expects to have its first wave of ThreadLites ready for sale by early 2010. The initial line up illuminated branded T-shirts will include: University of Hawaii, Arizona State University, Iowa State University, University of Nevada Las Vegas, United States Naval Academy, NC State, Wake Forest, Seton Hall, Columbia University and St. John’s University.