U.S. Branding Group Launches ThreadLites Illuminated Apparel Collegiate Series
U.S. Branding Group LLC, Palm Beach, Fla., announced receipt of Authorized Collegiate Licensing, from the Licensing Resource Group (LRG) and Strategic Marketing Affiliates (SMA) for the company's innovative ThreadLites and TechnoThreadZ illuminated branded apparel lines.
U.S. Branding Group president Rich Butler, a 25-year veteran in promotional products and retail markets, commented, "We expect this to be the hottest product launch in years. Now students, teachers, alumni and fans can show their school spirit in a whole new light with our innovative illuminated branded T-shirts.” Butler continued, “We are excited to be partnered with the LRG and SMA and equally excited to be bringing our innovative electroluminescent (EL) technology to the collegiate consumer retail market."
Unlike fiber optics, unlike L.E.D.s and unlike any previous "light up" product, Butler explained ThreadLites utilizes an organic phosphor powder that is sandwiched between thin PVC panels. The panels are printed in full-digital color and neatly sewn to a garment. When a low-voltage electrical current is introduced, from a hidden lightweight AAA battery pack, the phosphor emits light energy rather than heat, thus creating a bright illuminating effect. Butler noted garments may be hand-washed or dry-cleaned.
The TechnoThreadZ version adds a miniature microphone embedded inside the battery pack. The introduction of sound, music, even applause from a crowd, causes the printed panel to flash brightly, like a graphic equalizer effect. "Anyone who wears a ThreadLites or TechnoThreadZ at night," said Butler, "better be prepared to be the center of attraction wherever they go, the wow factor is just that powerful."
About The USB Group
U.S. Branding Group LLC is a leading innovator, creator, marketer and manufacturer of technology-driven promotional and custom branded retail products. Members of The USB Group have been engaged in both the promotional products, retail and technology industries for decades.
For more information, visit www.threadlitesu.com or call (561) 966-8070.