uSamp Growth Fuels Expansion of North American Team
Melanie Courtright has been promoted to senior vice president of client services, from her prior position as vice president. Her responsibilities include quality initiatives and employee training, with an emphasis on developing new relationships and ensuring the satisfaction of existing clients. As VP Marketing for DMS, which uSamp acquired in June, and at a full-service research firm in Dallas prior, she served customers in the research sector for more than 15 years. Courtright’s specialty areas range from client acquisition and the design and implementation of research solutions to the presentation of findings across topics and industries.
uSamp also has doubled the number of sales directors working in its offices throughout the United States, adding new hires to concentrate on market research clients across the nation to lead the expansion of the company’s sampling business.
The company previously announced plans to double the rate of investment in its next-generation technology platform. uSamp commenced building its panel platform for market research companies in 2008, resulting in product releases such as PanelNet, SampleMarket and PanelBook Search.
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