USB Group Appoints Shane Pitta as Vice President of Business Development for Patented Nano Webkey in Print Solution
Leading technology marketing solutions innovator U.S. Branding Group LLC (USB Group), Lake Worth, Fla., has announced the appointment of Shane Pitta as executive vice president of business development. With nearly two decades of experience in advertising sales and marketing in the publishing and direct marketing industries, Pitta will be responsible for building sales and creating ongoing market awareness for the patented USB Insert Nano Webkey—the first fully customizable print-to-web marketing solution that uniquely connects print to the digital world.
"This is a very exciting time for U.S. Branding Group and our international partners," said Rich Butler, managing director. "Our nano webkey technology, with its record thin and lightweight housing, is capable of being integrated in just about any custom print collateral imaginable; brochures, direct mailers, trade show handouts, and now, for the first time ever, perfect bound or saddle-stitched magazine ad inserts, belly wraps and journal covers."
"Shane is the ideal partner who will help bring this amazing new dimension in print-to-online marketing to advertisers, publishers and marketers. We are very pleased to have someone like Shane on our team," Butler added.
Customizable die-cut paper-based webkeys were first introduced in 2009, and according to Butler, have been steadily gaining in popularity. Consumers simply detach and insert the webkey into any USB port, PC or MAC, and are then instantly and seamlessly taken to a landing page, microsite, multi-media presentation or e-commerce site where they can learn, engage, participate in a promotion, or simply shop. With no more lengthy URLs to memorize, and no flash memory or programs to download, USB Insert nano webkeys, with simple plug-and-play technology, represent a new generation of affordable mass media marketing solutions that deliver results.
According to Butler, the exclusive nano webkey chip is so small, thin and lightweight, it offers unparalleled value as it can be fully integrated cost effectively into magazine advertisements and direct mail campaigns without the worry of increased postage rates. Now, previously unreachable audiences can benefit from the nano webkey and its powerful physical-to-digital engagement features.
In addition, all USB Insert Nano Webkeys integrated in print media are fully trackable, in real-time, through The USB Group's proprietary, user-friendly CORalytics Tracking Software.
CORalytics, which stands for Capturing Online Responses, is the seamless use of a dynamic, powerful webkey analytics software program that is supported by a state-of-the-art statistical Web platform. This enables marketers, advertisers and product managers to visualize who, where, how and when USB Insert webkey conversions are happening, giving them the power to take control of their promotional and educational webkey campaigns and thus increase ROI.