USE LOCAL EVENT MARKETING TO GENERATE QUALITY LEADS

By Mark Bruk , Vice President Of Business Development At Cfs and Chicago

Other benefits of the music download card include minimized shipping costs due to the cards’ low weight, ease of distribution and minimal storage requirements. They easily slip into wallets, making them convenient for customers to carry home. Alternatives to the music download cards include cellular ringtones and audio book download cards, which tend to appeal to a more mature and established demographic.

A quick costs-and-benefits analysis of exhibiting at neighborhood fairs clearly indicates that ad specialty distributors are missing an opportunity to generate quality leads. Where else can a distributor meet hundreds of potential new customers in such a short period of time?