To Protect, Serve and Promote
MAYBE THEY DON’T always come with a lot of flash and flair, cutesy colors
and snazzy style, and maybe some wouldn’t call them eye-catching in the marketing kind of way, but safety products offer a lot of appeal. They’re solid, dependable and, most importantly, they come to people’s rescue in the most dire situations. And, every so often, they do come with a lot of flash and flare, which makes them eye-catching in the safety kind of way.
That’s the point Michael Levy, vice president of Compass Industries, New York, wants to drive home about the products that are there when we need them the most. He believes companies from all walks of life are investing in and promoting through certain safety products as a way to comfort employees and to show they care.
“It’s just the kind of climate we live in,” he explained. “Providing tools that could protect and serve us has become a basic necessity among many employers.”
One of Compass Industries’ newest and most popular products is the Mag-Lite L.E.D. The newest version of this product includes a focusing beam that can be used as a torch to help lead people down darkened stairways or along desolate roadways.
Levy said distributors have ordered the lights for clients who hand them out as gifts to employees to keep in their cars and homes.
“Recently, we sold a slew of these flashlights to a company that experienced a blackout at one of its locations,” offered Levy. “Immediately after the occurrence, the client ordered one Mag-Lite for every employee to keep in their office desks.”
Another of Compass Industries’ popular items is its safety knife, which generates interest among trucking companies, courier services and transportation organizations that employ people on the road.
“This is a product that can break windshields and cut through safety belts,” said Levy. “It’s ideal for those traveling at all hours of the night who might not receive emergency assistance as quickly as needed.”