To Protect, Serve and Promote
While Compass offers a wide array of safety products with various features, Levy reminds their purpose and message are the same. “They let people know you care,” he said. “They protect, serve and promote.”
Howard Wallace, president of Survivor Industries, Camarillo, Calif., couldn’t agree more. In fact, he recently turned to the ad specialty business to cultivate interest in his products in hopes that the “promote” part of “protect, serve and promote,” will lighten things up a bit. That’s because Survivor Industries offers survival food and water packets that many typically associate with military groups, humanitarian aid and outdoor extremists.
“We’re trying to take some seriousness away from these products so as to find a way for them to reach people who are subject to risk,” said Wallace, who has encountered resistance to the products when not presented as promotional tools.
While everyone is subject to risk, the first populations of people that come to mind are those living in hurricane, flood and severe weather zones. Wallace would like to reach such populations and many more by getting businesses and organizations to hand out packets at events, trade shows or within welcome packets to new employees. “Then people would have a survival tool in their kitchen cabinets that could one day come in very handy,” he said.
The packets, called Mainstay packets, are specially designed to withstand extreme temperatures and endure rough conditions. They also have a five-year shelf life, which, notes Wallace, translates to a five-year promotional life.
As for the food rations, they are touted as great-tasting, non-thirst provoking products that are specially formulated for land-based, high-stress situations. Each packet contains nine pre-measured, 400-calorie kosher meals. The water packets are U.S. Coast Guard approved, easy to transport and dispense, and have minimal potential of losing water.