Vantage Apparel Adds Josh Appelbaum as Vice President, Digital Transformation
Vantage Apparel, Avenel, N.J., announced the addition of industry superstar Josh Appelbaum as vice president, digital transformation, and a member of the company’s senior leadership team.
As VP, digital transformation, Appelbaum will be responsible for working cross-functionally to bring strategic insight and operations expertise to the ever-changing world of branded apparel, on-demand decoration and e-commerce services, a channel he has excelled for the last 11 years in the industry.
A resident of Madison, Wisconsin, Appelbaum has spent the last decade as a leader in apparel and on-demand decoration, working with some of the largest apparel companies in the industry. He has earned countless awards in sales and innovation throughout his industry tenure and has spearheaded digital partnerships before they were cool.
“We’re thrilled to expand our commitment of offering world-class experiences with a faster, more intuitive ecosystem here at Vantage, and having Josh join our team will allow us to realize those ambitions even faster,” said Rob Watson, Vantage’s chief experience officer. “As we look to reimagine solutions that offer efficient, top-quality programs in decorated apparel to our customers, Josh’s expertise in sales and technology leadership will help us deliver on that promise.”