Typos: We hate to see them, and yet we can't quite get enough of them. Sometimes, typos work for a promotion's advantage. And sometimes they result in an all out internet frenzy—or in the case of this typo, a political backlash.
Advocacy group Great America Alliance sponsored a bus to bring Sarah Palin and former White House advisor Sebastian Gorka to a rally in support of former Alabama Chief Justice Roy Moore's U.S. Senate run. The bus featured a URL for a website promoting the rally, alabamadeservesmoore.com. The only problem was, the website actually read alabamaderservesmoore.com.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.