Visstun Introduces Everything Green Program
Visstun, Las Vegas, announced its Everything Green program. This program replaces Visstun's current paperboard with paperboard that contains 30 percent or more of Sustana's EnviroLife, FSC certified, post-consumer recycled fiber at no additional cost to customers.
All paper cup, container and lid products are upgraded, including paper hot, cold, and microwave cups and containers, as well as Vx2 Double Wall Cups and P2 Paper Lids.
Everything Green consists of:
- All paper products made with 30 percent or more Sustana EnviroLife, FSC certified, post-consumer recycled fiber
- No up-charge. Everything is cost neutral for customers
- Everything Green products are a new standard, not an additional item
- Appearance and performance like regular paper board
"We started making products with Sustana's awesome new post-consumer recycled fiber in April 2019, and expect to have 100 percent of our paper cups, containers and lids built using this paper by the end of 2019," said James Lake, Visstun's cup production manager. "Why focus on post-consumer recycled fiber? Right now, the United States has a recycling crisis. Consumers are recycling paperboard products more than ever. But there's nowhere for it to go! Visstun decided that providing a use for post-consumer recycled fiber in our cups and containers is an important, socially responsible first steps."
To see Visstun's Everything Green progress, visit www.visstun.com/nowgreen.