Vistaprint N.V. Launches Custom Embroidery Service
“Ten years ago, when small and micro businesses didn’t have access to business cards and printed products that made them look and feel professional, Vistaprint found a way to provide them,” said Embroidery Program Manager at Vistaprint and SoftSight co-founder David Goldman. “By applying the same model of technology-based custom design, pricing efficiency and manufacturing quality to custom embroidered products, Vistaprint can deliver the high-impact products that help a business stand out.”
Customers can design personalized apparel on the company’s site with simple point-and-click tools to specify text and to select fonts, colors and images. Additional customization services, including uploading an existing logo and transforming it into a stitch pattern, are available on a limited basis currently and will be rolled out to more and more Vistaprint users over the next six months.
As with all its products, Vistaprint leverages its technology to assist customers in making sound choices when ordering custom designs. For example, if the qualities of an image do not translate well into embroidery, the site helps customers determine whether other customization methods, such as digital printing, produce an aesthetic result that better serves their marketing purposes.
Vistaprint offers a multitude of products and services for both micro businesses and the home. Products include printed options such as business folders, graduation invitations, save the date magnets, and vinyl banners; promotional apparel like hats and T-shirts; and marketing services such as websites and email marketing.
Vistaprint N.V. (Nasdaq:VPRT) empowers more than 9 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 2,700 people, operates 24 localized websites globally and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.