Volkswagen Latest Brand to Launch ‘Sound Logo’
Through craftsmanship and creative campaigns, most companies let products speak for themselves. But, increasingly, many rely on audible logos to complement the customary visual ones. Just ahead of the open-to-the-public portion of the Frankfurt Motor Show, Volkswagen joined that group of brands, with the automotive bigwig set to make add a "sound logo" as part of its brand redesign.
VW's “sound logo” comes with a soothing tune and a woman’s voice reading the brand name at the end https://t.co/Xpmf7oT2ae
— TAXI (@designtaxi) September 10, 2019
The German automaker is going to need to replace 70,000 physical logos worldwide, an endeavor that sources say will conclude by mid-2020. While that task might drive its overseers and employees bonkers, those individuals will not experience similar fatigue with respect to the sound logo. That’s because this marks the initial time that Volkswagen is calling on an audible ally to hawk its cars, and it is that addition that the company hopes will “make the Volkswagen brand distinctive in acoustic terms, both in the vehicle and in communications.”
Before anyone thinks that the 82-year-old business, which ranks as the world’s second-biggest automaker, is speeding off with distinction as a sound logo pioneer, an inspection of other household names makes clear that Volkswagen is shifting its operations to become like them in achieving audible merit, too. In the winter, we noted that Mastercard, fresh off the decision to strip its logo of text, had also decided to begin using an audible logo.
Looking at Volkswagen's decision, one can see that the company would certainly love to return to the ascendancy as the world’s largest automaker. The sound logo, therefore, will act as a key component of that and, according to Motor Authority, will play “when the VW sign is flashed on any of the automaker’s digital media.” The Detroit Bureau noted it will also play when people exit a Volkswagen vehicle. For the auditory learners out there, the sound logo might become an earworm, something that the automaker certainly would not mind seeing happen.