Warming up in Style
Fire up summer sales with tanks and tees in colorful prints, heathers and solids
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
THE FRESH PRINTS
With the T-shirt expected to be the center of this summer's everyday wardrobe, new comfortable fabrications are essential. Kristin M. Bayer, merchandising manager/designer for LAT Sportswear, Ball Grand, Ga., explained what's new for fabric. "The hand-feel of the fabric for the tee is extremely important for 2013," she said. "It is all about soft, supple and buttery, and lightweight, but not sheer."
0 Comments
View Comments
- Companies:
- Alternative Apparel
- Bella
- LAT Sportswear
E
Hannah Abrams
Author's page
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
Related Content
Comments