Warming up in Style
Maggie Magellan, marketing coordinator for Los Angeles-based Bella+Canvas, agreed that brights such as neons are sure to be popular this season, especially when combined with the patterns mentioned above. "Bold bright colors such as neons, and new textures that play on color as well, such as Bella+Canvas' new marble fabrication ... have been hugely successful for us," she said.
And if your end-buyers want some alternatives, Miles offered other color options. "From a standpoint of trend, blacks and whites are hot colors for the season as are certain hues of pastel such as mauve, yucca rose and powder blue," he said. Miles also mentioned that color blocking will be a noteworthy trend for summer.
OUT OF THE SHADOWS
Before, tank tops used to be for layering and adding a splash of color to a summer ensemble. This year, tanks are emerging as stand-alone looks. "Tanks are trending in 2013 especially in bright colors throughout the surf, resort and youth markets," Tanner said. "The adult tank has seen a resurgence this year in the industry and is growing in request and popularity," she added. "The trend for ladies and juniors is either flowy or a fitted feminine silhouette with clean lines," she said.
Miles agreed that tanks are growing in popularity, and he offered some Alternative Apparel burnout tank options as examples, such as The Shaggy Tank for men and The Burnout Racer Tank for women. He also gave examples of Alternative's new printed tanks like The Meegs Printed Racer Tank, which comes in the camo, stars, hound plaid and railroad he mentioned above.
For Magellan, the tank is also a great way of expanding into other markets. "Alo is our fitness lifestyle brand, showcasing new performance tri-blends for 2013, perfect for sporting events and organizations as well as everyday gym use," she said.