Warming up in Style
While the fabric might be delicate, the patterns are eye-catching. Kevin Miles, imprintables marketing manager for Alternative Apparel, Norcross, Ga., predicted prints, such as stars and stripes, houndstooth and colorful camouflage to be in demand this season. He advised distributors to encourage their clients to take advantage of these bold prints for a sales boost in promotional apparel. "Leveraging patterns and prints allow advertisers to tap into these current fashion trends for their promotional efforts," he said. "Because these fashion-oriented items get more repeat wear than the standard white imprinted tee, they translate into increased exposure and a better return for the customer."
- Companies:
- Alternative Apparel
- Bella
- LAT Sportswear
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.