WebbMason Interactive Expands Client Roster in First Half of 2012
WebbMason, an integrated marketing solutions and services company headquartered in Hunt Valley, Md., announced that its online marketing services group, WebbMason Interactive, has successfully moved into new markets, expanded its roster of new clients, and increased services to existing clients during the first half of 2012. WebbMason Interactive provides web and microsite development, search marketing, social media, email, and other online offerings to leading consumer, healthcare, financial services and business-to-business brands throughout the United States.
First half results for the year included significant cross-sell into WebbMason's base of MarketingBench customers and an expanded service offering to reach new markets. In May, WebbMason Interactive launched WebbMason Social Media Services, adding capabilities that include social media strategy and policy development, content creation, and social media interaction.
Over the past six months WebbMason Interactive has made great strides in creating added value for its customers through its ability to maximize marketing return by integrating direct mail and email campaigns, and provide integrated analytics dashboards that allow clients to measure results and adjust campaigns midstream.
"Successful marketing solutions must be integrated to be effective. The combination of WebbMason's heritage and expertise in promo and print management and WebbMason Interactive's core digital marketing strengths uniquely position our company to plan, deliver, and measure multi-channel solutions that pair online and offline marketing," said Doug Traxler, executive vice president of sales and marketing at WebbMason. "WebbMason Interactive connects offline and digital marketing services for clients in a way that few other companies can. Add in our renowned commitment to customer service and extensive network of partners and suppliers, and the WebbMason value proposition can't be beat."
For more information, visit www.webbmason.com.