Wendy's Has Reinvented the Branded Beanbag Chair for Our Modern Meme Age
Beanbag chairs are great when you’re young, but as you get older, you start to need more back and neck support. It’s OK, time’s march slows down for no one, and you can only relive your college glory days of not being able to afford real furniture for so long before your muscles and joints cry out.
Wendy’s, of all brands, has answered the call by creating a beanbag chair that not only creates cushioning for your back and neck, but also lets you rock the iconic Wendy mascot’s red pigtails, in case the sands of time have also stolen your hairline, too.
Introducing Wendy’s BOGO $1 Big Brain Bean Bag Chair. The FIRST ever chair that transforms the knowledge of great deals into back support. And it can be YOURS! Stay tuned for deets on how to win. #BOGOBigBrain pic.twitter.com/7wEgIhajgN
— Wendy's (@Wendys) September 1, 2021
It’s tough in the world of fast food promotions right now. Everyone is trying to out-weird each other and go the extra mile. Is this practical home decor for a modern adult? Absolutely not. Is it hilarious and fun? You bet.
The chair is also a play for the coveted internet audience, as it's designed to look like a variation on the "big brain" meme that's been popular online for awhile now. (Hence the "Big Brain Bean Bag Chair" name.) The source material, for reference:
It seems like its only available to win, so the thrill of potential victory could be enough to push whatever purchase tie-in Wendy’s includes this in. Based on the #BOGO name and very content looking model holding two sandwiches, it seems like something where you need to purchase two menu items for a chance to win.
Wendy’s definitely took the idea of a beanbag chair and flipped it on its head, so to speak, creating a custom product that people immediately connect with the Wendy’s brand and internet culture. Big brain indeed.