What Gen Z's Favorite Clothing Brands Tell Us About Promo Apparel
Kids these days—when they're not wasting hours on the YouTube, they're lacing up their high tops and playing Pokemon Go. (Is any of that true? We're admittedly far from the youths.) Either way, Gen Z seems to be dictating the trends, lately, and that holds true for apparel, as well. Business Insider recently surveyed more than 1,800 Americans between the ages of 13 and 21 to find out what clothing brands have their loyalty, and the results have some promo implications that are worth your attention.
Here are the key takeaways.
1. Athleisure is King, Even With This Demo
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Looking for a summer job? Here it is: get better. It’s simple. Just like summer should be. It doesn’t matter if your friends are out of town or out on the town, because by the end of it, you’ll either have yourself to blame or yourself to thank. Want to be crisp all fall? Want to stay hot all winter? Then stay out late and get up early. Tell them to leave the lights on for you, but tell them not to wait up. Hit the pool, hit the playa, hit the park. Chase your personal best, chase the person you want to become, chase the ice cream truck. Just don’t let summer get away from you. Because everyone will know what you did, even if you didn’t do a thing. #justdoit
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We've been no strangers to the athleisure game, but it seems Gen Z continues to gravitate towards the versatile looks. Nike ranked No. 1 on the list, and Adidas and Under Armour grabbed spots, too.
Promotional apparel suppliers and distributors should continue to design and pitch apparel that features moisture-wicking properties, but there should also be some streetwear features. You know, in case the end-user needs to post an Instagram.
2. '90s Throwbacks Dominate
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Between Calvin Klein's, Gap's and Tommy Hilfiger's rankings on this list, it's safe to say the '90s fashion staples are back in full force. From logo tees to flowered tanks, the greatest decade ever is setting the trends.
3. Exclusives Sell
#Update Because of an extreme high demand the #VansxVanGoghMuseum collection has sold out in our webshop. There is still limited availability at https://t.co/APJdq5CSkK. Next week we will announce a re-stock date on social media and in our newsletter https://t.co/49p5slS802 pic.twitter.com/jD4Ysdm8JS
— Van Gogh Museum (@vangoghmuseum) August 3, 2018
Vans nabbed a top spot on the list, and we can't say we're surprised. The sneaker brand has been churning out exclusive collaboration collections like crazy, and shoppers love exclusives. Recently, the brand launched a Led Zeppelin collection, a Van Gogh collection and a Peanuts collection.