We at Promo Marketing understand that summer living isn’t always easy for our readers—particularly for those trying to fulfill the hot-weather wardrobe demands of fickle clients. Sure, a basic crew-neck tee will never go out of style, but what happens when your customer wants to outshine the competition with something bold and fresh? We’ve got expert insights into the T-shirts and tanks that will make your apparel programs sizzle.
According to Margaret Crow, director of marketing for S&S Activewear, Bolingbrook, Ill., shades of jade, mint and teal are performing well. “With that core color is a family of beach-inspired blues, yellows and corals,” she added.
Margo Scavone, director of marketing for Philadelphia-based Bodek and Rhodes, agreed, and also noted the steady popularity of classic white. “A great-fitting, super-soft white tee never goes out of style for men or women,” she said.
As for decoration, a few looks are trending. Jeff Scult, owner of Golden Goods USA, San Francisco, pointed to tonal prints with pop color accents, smooth glossy prints and rayon-based fabrications.
Crow said new relaxed, draped fits are currently in demand. In addition, tees and tanks are moving toward longer silhouettes in response to the growing popularity of leggings.
Scavone stressed the importance of showing tees with men’s and women’s coordinating styles when outfitting a group. “Younger customers look for more of a bodycon fit,” she noted. “For women, flow styles with dolman sleeves in feminine silhouettes can be paired with a great pair of jeans or skirts of all lengths.”
Other fit and cut preferences include V-necks, ringer and baseball tees, and for men, tees with contrasting pockets, Scavone added.
T-shirts and tanks aren’t just for warm months. Layering, a longtime popular trend where a tee or tank is worn with a button-down or outwear piece, keeps tees and tanks saleable even when cooler temps prevail. “A comfortable tee or tank is an essential layering piece no matter what time of year it is,” Scavone explained.