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OK, maybe fashion isn't as maddeningly contradictory and absurd as pop music, but it can still be a little confusing. Fitted clothes are in, but so are baggy ones. Camouflage and military detailing are in, but so are jewel tones and tie-dye patterns. Fashion-forward corporate apparel is becoming more popular, yet so are classic, '50s throwback styles. Combine all this contradiction with the fact that the promotional industry tends to follow trends and styles a little out-of-step with those in retail, and settling on the right designs for an apparel promotion can be daunting.
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Michael Cornnell
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