What are ways others can help?
, Chanhassen, Minn., to learn about the Pinky Swear Foundation, which
Chepokas started in 2003 based on a pinky swear he made with his son Mitch, before Mitch passed away from bone cancer. The foundation helps ease the financial and emotional burdens families experience when their child is diagnosed with cancer.
Promo Marketing: Can you give a brief history of the Pinky Swear Foundation and how it was started?
Steven Chepokas: Mitch Chepokas, [my son], was terminally ill with cancer. Before he passed away, he made a pinky
connected to, in this business, we have been given a gift—a gift of blessing others and nonprofits in their quest to get their name (brand) out there. Do you need to cover your cost? Yes, but, as distributors, we also have the ability to explain the cause to the suppliers and "go to bat" for the charity to ensure the best pricing possible (after all, the worst thing they can say is "no"). The less they spend as a charity, the more they can help others. Pinky Swear Foundation is near and dear to my heart, as the pinky swear was made 12 years ago between my son and I. There are a ton of great nonprofits out there, and if I can help someone else with my gift, it helps me sleep at night and know I'm doing my part. If you are a supplier who, at year's end, has some discontinued items in your lineu
p of products, please consider donating to the Pinky Swear Foundation. If you're a charity who needs good pricing, consider JETSET Promotions. We are a family-owned-and-operated business who are in the business of helping promote your brand.
PM: How can readers get involved with or contribute to the Pinky Swear Foundation?
SC: Please go to www.pinkyswear.org, and sign up to volunteer, donate and tell all your friends and colleagues.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.