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Both Collins and Siegel listed a number of markets for fitness products. "As more sports and activities become organized on school and private club levels, there are more branding opportunities," Siegel explained. He listed hospitals, wellness centers, marathon sponsors, beverage companies, running clubs and corporations with in-house fitness centers as examples. "The companies we see most often are gyms, smoothie shops, rehab programs, health food stores and even health insurance companies," Collins added. Recently, one large health insurance company selected Crown Products' Exercise Bands as the item for their "Be Healthy" campaign.