When It Rains, Promotions Pour In
Great for Advertising
In terms of logo visibility, a well-placed logo on an umbrella is just about the next best thing to someone carrying around a sign to advertise a company. "[An umbrella] is like a walking billboard. It's great logo exposure because not only can you be loud with your logo, you can also be very subtle," Meth said, noting different color combinations and background can that make a logo stand out.
Due to their size, umbrellas allow for high logo visibility. Compared to smaller items, like pens or water bottles, umbrellas have a much larger space for advertising and logo placement. "You look at the most popular items in our industry-and I'll say pens-but your imprint area on a pen-think about how small it is," Edge said. "When you think about even our smallest umbrella, the imprint area is 7" wide by 5" high, so umbrellas become [moving] billboards. People are walking down the street, and the logos are very visible."
For Every Occasion
Umbrellas can be used for promotions for a long list of uses, such as corporate gifts, conferences or car dealerships, but both Edge and Meth said that golf outings are one of the most popular occasions for promotional umbrellas. "I think that an umbrella is a great insurance policy for a golf outing. Typically apparel is given out [and] hats are given out, but if it rains on the day of the event, the event is going to happen rain or shine, so an umbrella makes for a great insurance policy for the outing," Edge said.
Meth agreed, noting that umbrellas have always been a popular promotional giveaway for golf outings. "The great thing is that they are a staple item," Edge noted. "[Umbrellas are] not male- or female-oriented, there are no sizes to worry about, and again, everybody needs an umbrella. Whether you're in New England or Chicago or Dallas, it rains everywhere, even in the driest climates. It's an item people will use, as opposed to many promotional products that will sit in a drawer."