MAN OR MYTH, fact or fiction, Ned Ludd is oft-cited as the inspiration for the Luddite movement of early 19th century England. A supposed simpleton, Ludd was fabled to have destroyed two automated looms, epitomizing and inspiring the coming Luddite revolt against the machinery of the industrial revolution. The Luddites believed technological advances hurt their livelihood—as automated machines required fewer artisans—and rallied to slow their progress, smashing equipment in the name of the working man. Centuries later, the Luddite movement survives, often referred to as neo-Luddites, who rally against computers, cell phones and other gadgets that can be considered the automated loom of the 21st century. More commonly, the term is applied in a self-deprecating manner to someone behind the times or who is more passively resistant to adopting new technologies. It’s safe to say the promotional products industry still has its share of Luddites, but it’s a view that is harder and harder to hold onto while remaining profitable.