plethora of electronics available for distributors. Wireless devices, iPods and flash drives, to name a few, now all commonly find themselves locked-and-logoed.
According to Shannon Malaspina, senior merchandising manager at Kensington, Pennsylvania-based Leed’s, “Technology is past the early adoption stage and is mainstream these days.” A fact easy to see, if one looks at the new product lines from any of the leading supplier companies. Luckily for the ad specialty market, the Luddite model does not apply. Advances in technology don’t necessarily mean distributors and suppliers of items such as stress balls and lanyards should worry. The need for these items remains high, even as the products themselves adapt with the times. Malaspina continued, “Items across all categories will have even more technology