Why You Aren't Getting Appointments on LinkedIn
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Outside of InMail or Group messages, don't try to make initial contact with prospects on LinkedIn. You may get connections accepted sometimes, but you'll rarely spark conversations after the connection is accepted.
Connecting first is not an effective practice. It's also against LinkedIn's terms of use and is punishable. You can be banned. Wait until the prospect knows you, and they will be more likely to accept your connection request.
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Jeff Molander
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Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.
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