Branding, Brewed and Bottled
With alcohol brands, promotional work is more than than just โจa message in a bottleโจโจ
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As much as alcohol brands are famous for dropping major cash on TV space, that "cha-ching" you're hearing is the universe sending a friendly reminder that they spend plenty on promotional products as well. From bottle openers and T-shirts to L.E.D. Schlitz signs and coasters decorated with famous pirates, the physical branding opportunities for alcoholic beverages are nearly endless. Perhaps the only cruelty is that the promotional product aspect of alcohol marketing takes far more effort than writing a 30-second mess of dude-jokes and lady-objectification for a television spot, but that's nothing that can't be overcome with a little insight from industry peers and experts.
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Michael Cornnell
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