Branding, Brewed and Bottled
With alcohol brands, promotional work is more than than just
a message in a bottle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Your First Sip
Getting work promoting an alcohol brand isn't something that only happens through the corporate office. Jim Wysopal, president of Openers Plus, Costa Mesa, Calif., explained that because of laws forcing separation between alcohol manufacturers, distributors and retailers, there are plenty of smaller, independent middle-man companies interested in promoting specific brands. Local alcohol distributorships depend on branded items as low-cost advertising to convince bars, restaurants and liquor stores to carry the specific types of alcohol. There is more opportunity in this aspect of the alcohol market than you might think, and for more information on selling into it, read What's On Tap? and Where Everybody Knows Your Name.
0 Comments
View Comments
- Companies:
- Openers Plus
Michael Cornnell
Author's page
Related Content
Comments