Just the Facts
With all the evidence in, writing instruments prove to be the top industry seller
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Pencils
Fact: More than 14 billion pencils are produced in the world every year—enough to circle the globe 62 times.
—Musgrave Pencil Company
"Pencils are an inexpensive way to distribute a message to an audience. Many popular imprints include messages with prevention and safety tips from police and fire departments. Other agencies use pencils to support their causes, look for volunteers or thank people for their support. Distribution is often at community events, fairs [and] parades. Popular slogans [featured] on pencils [include] 'The Write Choice,' … and 'Sharpen Your Skills.'"
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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