Give Me A Sale!

All the Hoopla
Patric Andersson, marketing director at Atlantic Coast Cotton, Gainesville, Va., explained it best. "Fans want to dress like their sports heroes. So the guys and gals on the field are driving demand among the guys and gals in the stands," he said. Examples of the truth to this statement are easy to find. After the Phillies won the World Series in 2008, this writer stepped into the eye of the hurricane and walked 20 or so blocks through the estimated 2 million fans that gathered throughout the city. Streets were impassable due to the throng of Phillies fans sporting red and white caps, jerseys, T-shirts, socks, shorts, sweatpants, hoodies, baseballs, face paint, balloons, horns, banners, all sporting favorite player names or team logos. You name the promotional product—if it was available in red and white it was there that day.