Another One Bytes the Dust
With high-tech products, it’s out with the new and in with the newer
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
In the world of promotional products, this kind of fickle love/hate relationship makes the industry swoon. Jeff Thompson, vice president of sales, corporate markets for Victorinox Swiss Army, Monroe, Conn., explained, "Two years is like 20 in tech years. Things are advancing at an accelerat[ed] rate, so while most [high-tech] products you purchased two years ago will still work, new products will be more robust, allowing you to do more in less time." Because the pace in this sector is so rapid, Thompson suggested distributors should update their product offering in this niche on an annual basis.
0 Comments
View Comments
- Companies:
- KTI Promo
- Sourcery
- Victorinox Swiss Army
E
Nichole Stella
Author's page
Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
Related Content
Comments