Another One Bytes the Dust
With high-tech products, it’s out with the new and in with the newer
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Kenneth Huang, president of KTI Promo, Houston, echoed the changing nature of the industry. "There is no magic bullet that applies to all marketing campaigns," he said. "The technology space is fluid in nature. What is hot in January may be perceived differently later in the year." Aside from selling the latest and greatest, staying on top of new technology can ensure annual reorders from early adopters and forward-thinking clients.
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- Companies:
- KTI Promo
- Sourcery
- Victorinox Swiss Army
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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