Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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Similarly, the promotional products industry isn’t exactly green, and tentative steps in that direction have been motivated more by consumer demand than by a commitment to change. Companies are succeeding, but for the industry as a whole, getting to a higher level of understanding is a struggle. “There’s been the green rush of ’08, like the gold rush of ’49,” explained Rob Lederer, environmental consultant to and board member of Prime Line, Bridgeport, Conn. “But the industry is trying to figure this out as fast as everyone else is trying to figure it out. The industry has not been historically aware or concerned with these things, so there’s a lot of uninformed people who are trying to become informed as quickly as they can,” he added.
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Ethan Boldt
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