Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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As a result, for distributors looking for suppliers with genuine green products and credentials, there’s the very real fear of “greenwashing” (promoting products as “green” when they don’t have an actual environmental benefit), uncertainty about the validity of these products and perhaps paying a higher premium for them. “It’s so complicated. Green is not another product. It’s an entirely new language,” asserted Lederer. “To understand what makes things green requires a whole new outlook on the world; it requires rethinking everything in how a business runs and how it does business; that is not something you do by simply saying, ‘I’m green.’”
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Ethan Boldt
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