Getting Ready to Ride the Green Wave
Groves agreed. “As distributors become more aware and less intimidated by the products, there will be a natural growth pattern. All of the end-user clients are very aware of these environmental and social issues—and these companies are passionate and responsible. They will all be demanding
environmentally conscious products in time,” she predicted.
Ultimately, it’s about a collective realization that life on this planet is in trouble if we continue living, working and traveling the way many still do. Soon green—product, lifestyle, philosophy—will no longer be an option, but a necessity. Lederer concluded, “We recognized that the environment, and the world we live in needs to be treated better. It’s telling us all the time to treat it better, and people around the world are really starting to wake up and that is leading to a shift
in demand.” ,