Getting Ready to Ride the Green Wave
With the market forecast increasingly green, suppliers are scrambling to produce more environmentally responsible promotional products. Here’s how some are showing they’re the real deal.
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Ethan Boldt
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Dri-Duck Traders also began its journey by going green within the company first, before recently coming to market with environmentally friendly products. “It started with an internal program which we named ‘Shades of Green,’” said Cathy Groves, vice president of marketing for the Overland Park, Kansas–based company. “We divided three levels of green initiatives into separate categories and then, as a company, our employees all volunteered to serve on various action committees,” she explained. Each group had measurable goals and objectives, which resulted in the creation of green programs in the office as well as in employees’ personal lives.
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Ethan Boldt
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