Corporate Apparel Lightens Up
What Color to Offer
While black is still hot, reflective rules.
"The hottest color trend right now is high-visibility or neon. These bright colors are everywhere from fashion runways to home interiors, paper products to cosmetics, jewelry to activewear and outerwear. These fun, bright colors are attention-grabbers and tend to attract people of all ages."
For The Boys
Keep it flexible.
"Many of our men's styles feature a raglan sleeve design for wider range of motion and a sporty contrast color-blocked design."
For The Girls
Make them look great even in the gym.
"Women's fitness styles feature fitted stylings for a flattering sleek appearance and a dropped tail hem for added coverage. No one wants to look sloppy even when they're working out."
Don't Forget to Include Upgrades
Fabric technology is amazing and there are a lot of upgrades you can offer your client.
"Within the wellness/fitness arena, we've focused on anti-microbial and wicking components—both of which are great features to have when selling to the corporate market. We use a TopShield moisture management treatment which wicks moisture away from your body, leaving you feeling comfortable and dry. Some of our garments also feature an anti-microbial treatment that inhibits the growth of odor-causing bacteria."