Corporate Apparel Lightens Up
With a new focus on
the casual side and wellness
programs, corporate apparel
gets a new attitude
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Kate Souza, public relations specialist, Charles River Apparel, Sharon, Mass., explained how this new trend is impacting corporate apparel sales. "We have seen a huge surge in requests for wellness and fitness items for corporate programs. Everything from wicking tees to yoga-styled apparel has been recent hot items," she noted. This uptick in fitness apparel is not just for sports teams, it is for all kinds of corporations, from finance and banking, to pharmaceutical and real estate. "We're seeing a demand for performance fabrics in corporate apparel, not just for team markets," she said.
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- Companies:
- Charles River Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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