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Dollars & Fashion Sense
So, what is hot this season? It can be distilled down to a just a few words: sexy, elegant and athletic. In this tough post-recession era, the message that designers are sending to the world via the latest fashions is that women are strong. It is almost a hearkening back to the WWII-era superwoman, Rosie the Riveter. But there is one vital difference—today's strong female warriors may be supporting the family due to layoffs, battling to keep their homes or just plain busy from being everything to everyone, but they aren't putting on denim shirts or wrapping their heads in bandannas. 2010s' superwomen are wearing this year's "cut-to-fit-their-bodies" feminine styles and are still sexy and strong.
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- Companies:
- Dunbrooke
- Vantage Apparel
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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