For many Americans, home is where the office is. According to a recent Gallup poll, adults employed full-time reported working an average of 47 hours each week, essentially tacking on an extra day to the workweek. This number has remained relatively steady over the past decade, and as more executives push a “do more with less” agenda on their staff, it only has one direction to go: up.
The good news? This growing time investment creates plenty of opportunities for distributors to score big with the cubicle crowd. From writing instruments and staplers, to lanyards and portable Bluetooth speakers, the options are endless. That’s why Promo Marketing decided to nail it down to three tried-and-true office and desk products. Read on for pointers on selling these items to office spaces across the country.
1. USB Drives
How to Pitch: No longer reserved for tech enthusiasts, USB drives have evolved into a popular promotional tool. Try pitching versatility. “You can store many types of electronic files on a USB drive,” said Gene Fu, vice president of sales and marketing for KTI Networks/KTI Promo, Houston. “From text files to design files, and music files to video files, USB drives can store just about whatever you need.”
What to Avoid: Fu said the biggest mistake distributors make with USB drives is selling false information. “There is a slogan that gets thrown around of ‘Tier-one Chip,’” he shared. “This gives a person a false sense of a more premium product. Saying this will deliver an empty promise to the end-user, as this is neither an honest definition nor a regulatory verification of what truly that slogan refers to.” Instead, distributors should sell USB drives on the premise that they can hold many types of different files, from professional-to-personal.
Practical Selling: USB drives are more than just a “skinny stick” that stores files. “They can be customized into 2-D or 3-D shapes that can be tailored to the different needs of each client,” Fu said.