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3 popular office and desk accessories and how to sell them
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What to Avoid: Fu said the biggest mistake distributors make with USB drives is selling false information. “There is a slogan that gets thrown around of ‘Tier-one Chip,’” he shared. “This gives a person a false sense of a more premium product. Saying this will deliver an empty promise to the end-user, as this is neither an honest definition nor a regulatory verification of what truly that slogan refers to.” Instead, distributors should sell USB drives on the premise that they can hold many types of different files, from professional-to-personal.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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