WorkflowOne Launches End-to-End Solution for Retail Chains

WorkflowOne, Dayton, Ohio, recently announced "Venue," a software solution that allows retail chains to optimize and closely manage their point-of-purchase (POP) marketing efforts, materials and expenses. Using WorkflowOne Venue, retailers can better tailor POP programs by reducing production and distribution costs, increase speed to market, customize marketing messages by location and optimize their overall POP retail effectiveness. WorkflowOne Venue is best suited for organizations that either have significant physical variety in their retail locations (different numbers of windows, registers, end caps, etc.) or those who wish to create more targeted POP materials to improve their effectiveness. Venue manages the intricate relationships among location variables, POP items and the numbers and dimensions of the fixtures and places where POP can be placed allowing companies to produce very precise quantities, ship very accurate POP quantities to each location and allow those POP items to be highly targeted to that location's clientele.