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In an effort to cater further to its customers, World Emblem is introducing the territory account manager (TAM) position into its sales structure. This new fleet of TAMs will be in charge of managing as well as building current customer relationships within their respective territories. By adding this new position World Emblem will allow its sales force to work more closely with its existing customer base and develop new strategies on how to make its clients more profitable within their apparel decoration programs.
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