Here’s what’s happening this week in the apparel world …
With Donald Trump winning the presidential election last night, many businesses are left wondering, "How will this affect me?" For retail sales, Forbes predicted consumers will not make big purchases, and small purchases will also decline. Forbes also predicted the election will more severely impact labor-intensive retailers than technology-backed retailers, like Amazon and Wal-Mart.
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No stripes are safe, according to Adidas. According to The Fashion Law, the athletic apparel company has initiated a trademark battle with Nike-backed soccer team FC Barcelona for designing a square containing seven vertical stripes. Adidas alleges that the striped design too closely resembles the company's iconic three-striped design. For now, maybe FB Barcelona should switch over to a leopard print design just to be safe.
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.