Heed the Handwriting on the Wall
According to a 2005 survey conducted by PPAI in 2004 and 2005 respectively, writing instruments accounted for 10.61 percent and 10.39 percent of total promotional product sales, ranking second only to wearables. So, what does 2006 hold for this market?
In the my-way-right-away society in which we live, it comes as no surprise that writing instruments would morph to suit the times. “With the iPod generation entering the job market, more and more promotional product recipients see tech tools as the norm,” noted Damian Want, senior vice president at Logomark, Tustin, Calif. Although some may think these high-tech gadgets are a fad, “multi-function, technological writing instruments, such as Logomark’s LS1000 USB Pen, will be seen as less of a trend and will become the wave of the future,” Want stated.
- Companies:
- Logomark
- PPAI
- Souvenir/Norwood