Heed the Handwriting on the Wall
Are the days of writing tools sans bells and whistles gone? Far from it. “Traditional writing instruments will never become obsolete,” assured Want. “The status and impact of pulling out a high-quality, luxury writing instrument is something that can never be replicated by simply adding a technological element to a pen.” Besides, nothing can take the place of the plastic pens found in the front lobbies of banks, real estate offices and insurance companies the world over.
What is it that gives these seemingly unimposing items the charm that has allowed them to hold court for so long? Want said the item’s universal appeal, and Robertson noted writing instruments’ price points make them stand out from other promotional products. “Writing instruments fill a huge number of markets with one product type,” explained Want. “They are incredibly versatile, and Logomark has found that even lower-priced writing instruments can be long-lasting.”
As testament to the items’ versatility, Robertson said writing instruments can be used to “up-sell items, such as with a padfolio or bag.” And higher-end pens “with nice packaging can be used as gifts or as part of a goody bag for attendees of a corporate event.”
Logomark offers writing instruments ranging from $0.50 to $100. Within that span, Want said the company’s four independent lines provide everything from plunge-action pens with full-color logos, to presentation tools featuring lasers, lights and styluses. “Writing instruments are one of the most cost-effective and functional promotional products available,” commented Robertson. Souvenir/Norwood’s top sellers are the Contender and Element, two plastic pens in the $0.20 to $0.25 range. “No other promotional product changes hands as many times as a pen does. A writing instrument changes hands eight times in its lifetime on average, which maximizes exposure,” he added.
Should there ever be a question as to how appropriate writing instruments are to fill every promotional need, Want said, “Writing instruments are a necessity for all ages, genders and industries. From the time we’re small, we’re using crayons, and as adults, not a day goes by that we don’t use a pen or pencil.”