Heed the Handwriting on the Wall
High-tech writing instruments maintain their classic appeal
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Jeff Robertson, marketing manager at Indianapolis-based Souvenir/Norwood, said dual-injection items and those with interesting grips are hot for 2007. “Also, the more muted color trends that we are seeing in other areas of the industry are starting to make their way into the writing instruments category,” he added.
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- Companies:
- Logomark
- PPAI
- Souvenir/Norwood
Cynthia T. Graham
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