Heed the Handwriting on the Wall
For the one or two distributors who are not yet selling writing instruments, Want continued: “If a distributor isn’t selling writing instruments, he is overlooking a necessity that generates incredible sales. Logomark’s four writing instrument lines encompass more than 1,000 products.”
When it comes to selling writing instruments, the inevitable next step for distributors is to distinguish themselves from competitors. “Ordering spec samples goes a long way,” noted Robertson. “End-users love to see samples with their logos already imprinted on them, and since writing instruments are so inexpensive, you could order a few styles for them every month or so. It’s a perfect way to keep your name coming across their desks.”
Even with every “t” crossed and “i” dotted, there remain some challenges writing instrument manufacturers must face. “Our biggest challenge is sourcing new and unique products,” acknowledged Robertson. “The writing instruments category is extremely competitive, and with so many items out there that look very similar, it’s a constant challenge to find the balance between fresh ideas and off-the-wall designs that might not sell.”
However vast the challenge, Want said Logomark is happy to meet it. “Searching for the best refills, testing moving parts and providing creative solutions to our clients’ needs are challenges we love to take on,” he said.
And so, as the sturdy hand continues to move, take a closer look: writing instruments have penned a perfect script.